


The other lets you maybe earn digital tokens with a shiny glimmer. One gives players access to over 125 games from four classic console libraries. That comes to $60 a year, a full $10 more than the Switch Online Expansion Pack. But for an extra $5 a month, you get the Gold Pass, which gives you in-game rewards that non-subscribers can’t access. Mario Kart Tour, Nintendo’s mobile version of its popular kart racer, is free-to-play (or “free-to-start” in Nintendo’s particular nomenclature, a sleight of hand to minimize players’ frustration when they’re prompted, inevitably, to buy upgrades with real-world money). Let’s look at another subscription service that perhaps warrants some raised eyebrows. The resulting outcry of the Expansion Pack, however, treats the price bump as if it’s a sinkhole swallowing somebody’s childhood home, a chasm stretched across time and space. You can stretch your legs a bit higher and continue the climb. The difference between 10 more dollars a year and 30 more dollars a year is functionally irrelevant, a gap approaching that of a missing step in a staircase. I dare say someone has “gone insane,” but it ain’t the multi-billion dollar company that’s been synonymous with video games since the 1980s. It means that, for less than $0.06 a day, a company has gone from inspiring expectant glee to inciting frothing rage.

What does it mean, then, if a company’s request is feasible at $10 but madness at $30? It means asking for $1.67 more a month is tantamount to treason. “Nintendo has gone insane,” wrote multiple commenters under the reveal video. (Clearly, the website was not expecting Nintendo to price the content at $30 extra per year.) Out of nearly 20,000 votes, 91 percent said $10 or less. The choices were FREE, $5/year, $10/year, $15/year, or $20/year. Before the pricing was announced, Nintendo Life asked its readers what they considered a fair price for the added content. Among the thousands of negative comments, YouTube commenters regularly said they’d have been happy with a $10 or even $20 increase. People desire more and more stuff for less and less money. We find ourselves in a period of strange math. I wish to understand: How does an unexpected yet nominal price increase foment not just displeasure, but community-wide indignation? And for the life of me, I cannot understand. (In the real world, it amounts to a gust of wind that blows some leaves on your driveway.) But I don’t wish to disparage. This amounts to a firestorm of angry customers on the internet. The Expansion Pack overview trailer will easily break 1 million views.Īs of this writing, the reveal video has over 900,000 views, 26,000 comments, and a five-to-one ratio of dislikes to likes.
